Powerade Copa do Mundo
Para a Copa do Mundo 2014, criamos uma cobertura em tempo real nas redes sociais com uma série de especialistas que nem a TV tinha à disposição. Uma forma totalmente nova de "ler" cada jogo e, ao final de cada partida, todos os dados ainda viravam um infográfico especial.
During 2014´s World Soccer Cup, on a tight budget, we were able to produce a big activation for Powerade, showing in real time everything happening on the matches, with data and information that not even major network companies had. At the end of each game, we released posters as real souvenirs for the match.
During 2014´s World Soccer Cup, on a tight budget, we were able to produce a big activation for Powerade, showing in real time everything happening on the matches, with data and information that not even major network companies had. At the end of each game, we released posters as real souvenirs for the match.
